Game Set Match Discover How Tennis Took Over the World of Sports
Tennis has transformed from a niche pastime into a global phenomenon, shaped by tradition, innovation, and star power. Its journey from European lawns to packed stadiums in cities like New York, Melbourne, and Shanghai reflects both cultural evolution and strategic growth. With the rise of international icons, the sport has captivated audiences across continents, while Grand Slam tournaments and team events have broadened its emotional and competitive appeal. Equally, the influence of governing bodies and the infusion of technology have redefined the fan experience, making tennis more accessible and engaging than ever before. Cities benefit economically from hosting major events, and fans around the world are now connected to the sport in real time. As tennis continues to expand into emerging markets and embrace new formats, its global trajectory shows no signs of slowing down. 1. From Origins to Global Stage: How Tennis Expanded Worldwide Tennis began as a pastime played on lawns in E...